A Quick Guide to syncing your ŌURA Ring with We Are Curious!

If you’d like to synchronize your ŌURA ring data with We Are Curious, activate your ŌURA Cloud account with the ŌURA app on your phone (iOS only currently supported — Android coming soon). Click the ring icon in the upper right-hand corner, then Settings, then “Setup Account” under the ŌURA Cloud header. Sign in with your ŌURA Shop account information – the email address and password you used when you purchased your ring from our website – or create a new account. Once you’ve activated the ŌURA Cloud, your ring’s sleep data will start to sync with the cloud whenever the app is running.

Next, visit your We Are Curious account in your web browser or download the We Are Curious app from the App Store and sign up for an account. Go to your user account profile and link your ŌURA Cloud account by clicking on the appropriate link, signing in using the same username and password as above, and grant permission to We Are Curious to synchronize your account.

At present, we are getting basic sleep stage data and activity data from ŌURA, but in the future we will be getting more information, such as sleep score, heart rate, and other data.

From our CEO, Linda Avey

Welcome to Curious – We’ve Launched!

March 10, 2016 – Today at the Near Future Summit in La Jolla, CA, we’re excited to announce the launch of Curious, our personal data aggregating and tracking platform. It’s been a long haul, but we think the time is finally right. It comes at a point where the concept of data-driven Precision Medicine has risen to the attention of the federal government and President Obama. This movement will not move forward without the contribution of data from thousands, if not millions, of people. We hope to help facilitate this level of sharing.

A Bit of History

I’ve been a follower of the precision medicine movement since the early to mid 2000s when I attended Harvard’s Personalized Medicine conference four years running. It was frustrating to hear very similar presentations, year after year, with little indication of progress (prescription drugs STILL only work about 40% of the time and there are STILL major side effects). The push for conducting so-called pharmacogenetic studies required large numbers of participants in order to hash out why some people did well on a certain drug, while other people might experience life threatening reactions. It’s one of the main reasons I started my first company, 23andMe.

The three years I spent focused on personal genetics, as well as learning more about the complexity of conditions like autism, chronic fatigue, and Alzheimer’s, made me realize that we needed to gather far more information directly from patients in order to decipher the systems behind these complex disorders. Putting a basic diagnosis together with genetic data wouldn’t suffice.

In 20011, I started attending Faster Cures’ ‘Partnering for Cures’ annual meeting and heard the same theme—patients were imploring researchers to listen more closely to THEM. They instinctively knew they had very important data to share that could move research forward more quickly and effectively.

This was the confirmation we needed; we were on the right track as we began discussing the design of a personal data aggregating platform. At the same time, the wearables market and digital health movement had come on to the scene (I’m on the board of Rock Health and have luckily had a front row seat!). We now have access to an expanding panoply of sensors, monitors, trackers, and apps that generate massive amounts of data about ourselves. The question is, what does it all mean? And how can we learn from it in order to live healthier, more productive lives? Could we avoid contracting some of the common, chronic conditions if we paid more attention to our data?

We’ve All Got Questions

If you’re talking about health with pretty much anyone, it doesn’t take long for questions to come up. “Does my diet really trigger my migraines?” “Do I sleep better if I cut out caffeine completely or can I still drink a cup or two?” “Should I be doing more weight resistance exercise?” “Do I really need any of those thousands of supplements they sell at GNC?” “Does a gluten-free diet lower my stress and/or inflammation?”

Answers to questions like these unfortunately won’t likely come from our doctors, or the research establishment. Just like the Precision Medicine movement, personalized health will come from the exploration of personal data, both through ‘n of 1’ tracking as well as from groups of similarly curious individuals working together.

The Importance of Sleep

While we’ve been in development, thousands of questions have been posted to our site (thank you to all of you who contributed!). These questions cover a wide range of topics, but we were struck by how much curiosity there is around sleep. It’s clearly a subject of much consternation—sleeping in these modern, screen-manic times is a challenge. We know there are steps we can take to improve sleep; tracking it, along with other activities during the day, could help point us in the right direction.

Based on this response from our early followers, we decided to focus on sleep for our initial launch. Now all we needed was a good way to passively track sleep. We tried virtually all of the products on the market—from wrist-based wearables, to bedside monitors, to phone apps, to mattress-based sensors. Nothing was quite making the grade.

Ōura – A Ring-based Computer

We were intrigued when we first heard about Finland-based Ōura. We were duly impressed with their design-centric approach and their conservative (almost skeptical!) perspective on the realities of sleep tracking. The timing of their launch coincided well with ours—we’d found the perfect partner.

Sleep Trackathons

When you sign up for Curious (and we hope you do!), you’ll see a tab on our mobile app and web called ‘trackathons’. These are tracking recipes we’ve created to help ease you into a tracking mindset. If you’re interested in purchasing an Ōura ring, please visit their website, ouraring.com. And then we look forward to seeing you back here, on your way to a better night’s sleep!

All the best,


Hello ŌURA KickStarter backers!

Welcome to We Are Curious! (If Kickstarter isn’t how you’ve arrived here, please check out the KickStarter campaign!)

We’re very excited to be working with our friends at ŌURA, bringing our complementary platforms together to help answer questions you may have about your sleep and how to maximize your daily performance through personal data tracking.

When it comes to sleep, we seem to be getting less good at it. Whether it’s increased screen time, stress, diet, or decreased physical activity, we’re experiencing an epidemic of insufficient shut-eye. The questions being posted here on our site have been a direct reflection of this epidemic. There’s so much to learn.

Research studies continue to establish the importance of sleep for a multitude of functions including cleansing our brains of toxins, cementing our memories, and forming new neuronal connections while pruning old ones.

In knowing how important sleep is for our overall health, what we can do to improve it? The first step is to discover what might be affecting our sleep, by tracking things that we suspect may be in play, like the caffeine, alcohol or foods we consume, the time of day we get up, go to bed, exercise or take medications or supplements, and our bedroom environments (light, temperature, CO2 levels). Genetics plays a role. Even changing your position while sleeping may be important. And it’s not just about how many hours of sleep you get per night; your daily activity determines how much rest you need to recover, and the pattern of the four levels of sleep can have a big impact.

So how best to accurately track sleep? This is where ŌURA plays a powerful role. Their ring-based technology is the best we’ve seen on the market (and we’ve tried pretty much everything). By breaking down the four stages of sleep — deep, light, REM and wakeful moments — ŌURA comes closest to producing sleep lab-like results, all done in the comfort of your own bed. All you have to do is wear their stylish, comfortable ring. It’s also important to track daily activity in order to better assess sleep recovery; accelerometers in the ring take care of this, too. (To learn more, watch the videos and review the content provided on the Kickstarter campaign page.)

By combining the insights generated from the ŌURA ring and app with the Curious platform, you’ll have the tools to start gathering the data to answer questions you may have about your sleep (this is just the start–our platform allows tracking of pretty much anything you can imagine). You’ll also be able to compare your questions and discoveries with others who share your pursuit of answers.

We’re honored to be starting our journey with you. We’ll be back in touch when our app hits the Apple store (Android to come soon, too) and you’ll be invited to set up your Curious profile. Happy tracking!